Senior Media Performance Strategist

3 days ago


Singapore Publicis Groupe Full time

At Publicis Groupe, we're not just a company - we're a platform for talented individuals to take their skills to the world.

We're seeking a highly motivated Senior Media Performance Strategist to join our team. As a key member of our performance-focused role, you'll be responsible for driving business growth and client satisfaction through data-driven strategies and campaigns.

About Us

Publicis Groupe is the third-largest communications group in the world, present in over 100 countries as leaders in marketing, communication, and digital business transformation.

We have two major solution hubs in Singapore: Publicis Communications and Publicis Media & Digital. Publicis Communications is a collective of passionate, purposeful, and progressive creative agencies, while Publicis Media & Digital is powered by digital-first, data-driven global practices.

We also have other solution hubs, Publicis Sapient and Publicis Commerce, which empower businesses to embrace digital transformation and equip them with a total commerce experience.

Your Key Responsibilities
  • Drive Quality Traffic and new acquisition of audiences
  • Be sales-focused and support new opportunities to drive the business
  • Support presentations and build a storyline to present business cases

You'll work closely with local market teams and clients to approach and move ahead plans, owning KPIs with the local markets. You'll also collaborate effectively with internal teams, including creative, sales, and product teams, to ensure alignment and achieve shared goals.

About the Role

This role requires a steep learning curve, and we're looking for someone with an appetite to adapt to fast-moving changes. You'll have the opportunity to expand your expertise in partnerships, test and learn opportunities, and online marketing campaigns across various platforms.

We're looking for someone with exceptional working knowledge of Microsoft Office products, particularly Excel and PowerPoint, and strong analytical thinking skills to derive key actionable insights through extensive research of primary data sets.

Qualifications

To be successful in this role, you'll need:

  • 4-6 years in a media agency; preferably recent years in a performance-focused role
  • Exceptional working understanding of Microsoft Office products, particularly Excel and PowerPoint
  • Excellent communication and presentation skills, both written and verbal
  • Proven experience in managing and optimizing online marketing campaigns across various platforms
  • Strong knowledge of web analytics platform Adobe Analytics or GA4 is a huge plus


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