Creative Director Brand Activation Lead

2 days ago


Singapore Tbwa ChiatDay Inc Full time
Overview

Tbwa Chiat/Day Inc is seeking a Creative Director & Brand Activation Lead to drive creative performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our creative performance from print campaigns to digital through to offline design.

Key Responsibilities
  • Develop and execute compelling visual concepts that align with brand guidelines and drive engagement across platforms.
  • Collaborate with cross-functional teams to understand campaign goals and craft visuals that enhance ad performance.
  • Utilize AI generative tools to streamline and innovate the creative process from ideation to execution for performance.
  • Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
  • Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.

Requirements
  • Proven experience as a Creative Director or similar role within a creative agency or in-house team.
  • Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design.
  • Strong understanding of brand development and multichannel marketing.
  • Proficiency in using AI generative tools and solid understanding of social media platforms that drive engagement and conversion.


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