Creative Director Brand Activation Lead
2 days ago
Tbwa Chiat/Day Inc is seeking a Creative Director & Brand Activation Lead to drive creative performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our creative performance from print campaigns to digital through to offline design.
Key Responsibilities
- Develop and execute compelling visual concepts that align with brand guidelines and drive engagement across platforms.
- Collaborate with cross-functional teams to understand campaign goals and craft visuals that enhance ad performance.
- Utilize AI generative tools to streamline and innovate the creative process from ideation to execution for performance.
- Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
- Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
Requirements
- Proven experience as a Creative Director or similar role within a creative agency or in-house team.
- Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design.
- Strong understanding of brand development and multichannel marketing.
- Proficiency in using AI generative tools and solid understanding of social media platforms that drive engagement and conversion.
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