Strategic Marketing Director for Luxury Wellness Services

1 day ago


Singapore BLUE OCEAN SPA PTE. LTD. Full time
About Blue Ocean SPA PTE. LTD.
Blue Ocean SPA PTE. LTD. is a leading wellness and beauty services provider in the industry. We are committed to delivering exceptional customer experiences through our luxurious range of services.

Job Summary
We are seeking an experienced Strategic Marketing Director for Luxury Wellness Services to lead our marketing efforts. The successful candidate will have a deep understanding of the luxury wellness market and will be responsible for crafting and implementing strategic marketing campaigns to increase brand awareness and drive customer engagement.

Key Responsibilities:
  • Develop and execute marketing strategies to promote Blue Ocean SPA's luxury wellness services and packages.
  • Manage online and offline marketing campaigns, including social media, email, content marketing, and events.
  • Collaborate with the business development team to create campaigns that attract corporate clients and individuals.
  • Conduct market research to identify new trends and customer preferences.
  • Manage the SPA's brand image and online presence.
  • Monitor campaign performance and optimize strategies for higher engagement and lead generation.

Requirements:
  • Digital Marketing: Expertise in SEO, SEM, social media, email marketing, and digital advertising.
  • Brand Management: Ability to build, maintain, and enhance brand identity and customer engagement.
  • Content Creation: Strong writing, editing, and design skills for creating engaging content.
  • Data Analysis: Proficiency in analyzing marketing data to measure campaign performance and ROI.
  • Creative Thinking: Ability to develop unique marketing ideas that differentiate the brand.
  • Project Management: Experience in managing multiple campaigns and marketing projects simultaneously.
  • Customer Insight & Market Research: Understanding of customer behavior and market trends to drive targeted campaigns.
  • Budgeting & Financial Planning: Ability to allocate resources effectively and manage marketing budgets.
  • Collaboration: Strong teamwork and coordination skills for working with business development and other teams.
  • Marketing Tools: Familiarity with tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms.

Estimated Salary: $80,000 - $120,000 per annum

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