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Lead Regional Marketing Strategist

3 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Role Summary:

A highly motivated Regional Marketing Manager is required to lead the revamp of our brand identity in APAC. This is an exceptional opportunity to shape the future of a beloved homegrown brand and make a significant impact on its continued success.

The successful candidate will develop and execute regional marketing strategies that resonate with local consumers, drive growth, and reinforce our position as a leader in the market.

  • Develop and execute regional marketing strategies (promotional strategies) in APAC
  • Market research and analysis (consumer behaviour, preferences, trends, competitor activity, market conditions, customer feedback)
  • Regional marketing plans (develop/ implement annual or quarterly marketing plans specific to region, with clear goals, budgets and KPIs aligned with both regional and overall company objectives)
  • Brand Positioning (ensure that the new company's brand is appropriately positioned within the region, with clear USPs to target audiences)
  • Local partnership / PR & Media relations (oversee development local PR campaigns, work with press and media to generate positive brand awareness)
  • Digital marketing and E-commerce strategy (plan and execute campaigns across multiple platforms/ search engines)
  • Cross functional collaboration (e.g. work with regional sales team to ensure alignment between marketing and sales goals)
  • Team leadership
  • Agency and Vendor management
  • Regional Expansion Support (provide strategic support for market expansion in new regions)
Required Skills and Qualifications:

At least 5 years of proven experience in a Marketing role within the fashion retail industry.
Strong understanding of current digital marketing trends, tools, and analytics.
Regional experience in APAC is preferred.
Ability to conceptualize innovative ideas and translate them into actionable marketing plans.
Excellent written and verbal communication skills, with the ability to articulate brand vision clearly and persuasively.
Proficient in data analysis to inform decision-making and measure campaign effectiveness.
Ability to work autonomously, take initiative, and thrive in a fast-paced environment.

Apply now if you are a skilled marketer who can help drive growth and reinforce our brand's position in the market.