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Marketing Strategist

2 weeks ago

Singapore beBeePublicRelations Full time $90,000 - $120,000
Job Description

As a Marketing Specialist for cardiology services, you will be responsible for developing and executing marketing strategies to promote our hospital's services in alignment with the overall objectives.

Your key responsibilities include planning and implementing marketing campaigns across various channels such as digital, print, and outdoor to raise awareness about screenings, events, and new procedures. You will also monitor market trends, analyze competitor services, and gather patient feedback to identify growth opportunities.

Additionally, you will serve as the primary point of contact between the cardiology department and media outlets, patients, and the general public. Your role involves preparing press releases, articles, patient success stories, and other public relations materials.

You will oversee the digital marketing efforts related to cardiology topics, including managing social media content, optimizing online presence through SEO and targeted ad campaigns, and tracking campaign analytics to make data-driven decisions.

This role requires experience in healthcare marketing, preferably within a hospital or specialty clinic setting, along with a strong understanding of healthcare marketing regulations and excellent communication skills.

Required Skills and Qualifications
  • Marketing expertise
  • Experience in healthcare marketing
  • Strong communication skills
  • Knowledge of marketing tools
Benefits

This is a full-time position that offers the opportunity to work on multiple projects in a fast-paced environment. If you are passionate about promoting cardiology services and improving patient outcomes, we encourage you to apply for this exciting opportunity.

Others

To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A strong understanding of graphic design and video editing skills would also be considered advantageous.