Beauty Business Strategist

2 weeks ago

Singapore beBeeCategory Full time $80,000 - $120,000
Job Description

As a Category Manager, you will be responsible for developing and executing strategic plans to drive business growth in the beauty and personal care category. This includes analyzing market trends, consumer demands, and competitive landscapes to accurately position the category's development direction.

Key responsibilities include:

  • Developing long-term development strategies, annual business plans, and quarterly marketing strategies for the beauty and personal care category.
  • Ensuring the achievement of sales targets and profit indicators for the category.
  • Analyzing market trends, consumer demands, and competitive landscapes to accurately position the category's development direction.
  • Adjusting the category structure and product portfolio in a timely manner to enhance market competitiveness and share.

In addition to these key responsibilities, you will also oversee the planning and product selection of the beauty and personal care product lines, introducing high-quality products that match the company's brand positioning and local consumer preferences.

Regularly evaluate product sales performance, formulate and execute product replacement plans, and optimize inventory management to maintain healthy product turnover and inventory turnover rates.

Source, screen, and manage local and international beauty and personal care suppliers, establishing long-term, stable, and mutually beneficial partnerships.

Lead supplier negotiations to secure favorable procurement terms, including price, delivery time, and quality assurance. Monitor suppliers' production processes and product deliveries to ensure on-time, high-quality, and sufficient supply.

Actively explore new suppliers and cooperation opportunities to introduce innovative products and technologies, enriching the category offerings.

Collaborate with the marketing team to develop and execute promotional activities and marketing plans for the beauty and personal care category.

Design attractive promotional campaigns based on different seasons, festivals, and hot events to boost product sales and enhance brand awareness.

Provide professional product knowledge and market information to support the creation of marketing materials and the implementation of promotional activities.

Lastly, establish and improve the data analysis system for the beauty and personal care category, regularly collecting, organizing, and analyzing sales data, market data, and consumer feedback to identify business growth opportunities and potential issues.

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