Drive Digital Growth as a Performance Marketing Expert

1 week ago

Singapore beBeeExpert Full time $60,000 - $80,000
Performance Marketing Expert Role

We are seeking a skilled Performance Marketing Executive to drive growth, inspire change, and shape the future of education. As a key member of our team, you will empower working professionals and leaders to thrive in the digital age.

The ideal candidate will lead digital campaign execution across multiple platforms, driving quality leads and measurable impact for our flagship programmes. This includes launching and optimizing campaigns from concept to conversion, strategically managing budgets, and maintaining optimal cost per acquisition (CPA).

Your Mission – What You'll Be Doing
  • Plan and execute multi-channel paid advertising campaigns using Google Ads, Meta Ads, TikTok Ads, and native platforms. Manage budgets to drive lead volume while maintaining optimal CPA.
  • Monitor and analyze campaign metrics using Google Analytics, Meta Business Suite, TikTok Ads Manager, and Taboola dashboards. Report performance insights and iterate for continuous improvement.
  • Craft compelling ad copy and visuals with designers and content creators. Run A/B tests and optimize creatives, landing pages, and calls to action.
  • Stay ahead of digital trends, algorithm changes, and new formats. Champion a test-and-learn approach to scaling campaign success.
What We're Looking For
  • Minimum 2 years of proven experience managing performance marketing campaigns, preferably in the education or service sectors.
  • Hands-on expertise with Google Ads, Meta Ads, TikTok Ads, and native platforms.
  • A strong analytical mindset, confident with numbers, metrics, and dashboards.
  • A creative thinker with a flair for writing high-converting ad copy.
  • A goal-oriented and resourceful individual who thrives in a fast-paced environment.
Why This Role?

This role offers a unique opportunity to make a significant impact on our programmes and contribute to the growth of our organization. If you are a motivated and strategic thinker with a passion for performance marketing, we encourage you to apply.

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