Content Strategist Lead
4 days ago
Job Description:
OverviewAsiaOne is seeking a highly skilled Senior Branded Content Strategist to lead the development of branded content across our website and social media channels.
Key Responsibilities- Conceive, pitch, and produce branded content products on social media for clients in various verticals, including consumer, entertainment, lifestyle, healthcare, automotive, and technology.
- Ensure all branded content produced by AsiaOne's branded content team aligns with the company's values while meeting client strategic aims.
- Participate in brainstorming sessions and meetings with the team and external vendors to develop excellent storytelling and content capabilities.
- Work collaboratively with colleagues to finesse and fine-tune ideas.
- Join client meetings with sales colleagues to present editorial findings, content concepts, and works in progress.
We are looking for a candidate with:
- A degree in communications, journalism, or a related field.
- Excellent English writing skills with a distinctive wit and flair.
- Able to work under tight deadlines and occasionally at night, on weekends, and public holidays.
- At least 5 years of content marketing or branded content experience.
- Reporting and/or editing experience in a journalistic role.
- Good understanding of publishing, social media, and the content marketing landscape.
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