Content Strategist Lead

4 days ago


Singapore AsiaOne Full time

Job Description:

Overview

AsiaOne is seeking a highly skilled Senior Branded Content Strategist to lead the development of branded content across our website and social media channels.

Key Responsibilities
  • Conceive, pitch, and produce branded content products on social media for clients in various verticals, including consumer, entertainment, lifestyle, healthcare, automotive, and technology.
  • Ensure all branded content produced by AsiaOne's branded content team aligns with the company's values while meeting client strategic aims.
  • Participate in brainstorming sessions and meetings with the team and external vendors to develop excellent storytelling and content capabilities.
  • Work collaboratively with colleagues to finesse and fine-tune ideas.
  • Join client meetings with sales colleagues to present editorial findings, content concepts, and works in progress.
Requirements

We are looking for a candidate with:

  • A degree in communications, journalism, or a related field.
  • Excellent English writing skills with a distinctive wit and flair.
  • Able to work under tight deadlines and occasionally at night, on weekends, and public holidays.
  • At least 5 years of content marketing or branded content experience.
  • Reporting and/or editing experience in a journalistic role.
  • Good understanding of publishing, social media, and the content marketing landscape.

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