Digital Campaign Lead

1 day ago

Singapore beBeeMarketing Full time $40,000 - $80,000
Senior Marketing Specialist

We are seeking a seasoned marketing specialist to lead our online and offline campaigns.

The ideal candidate will have a strong understanding of digital marketing principles, excellent communication skills, and the ability to work independently as well as collaboratively with internal teams.

Main Responsibilities:
  • Develop and manage online marketing content (social media, email marketing, website updates, SEO) to increase brand presence and engagement.
  • Coordinate and support offline marketing campaigns and events (roadshows, exhibitions, promotional campaigns) to drive sales leads and visibility.
  • Create and maintain marketing materials such as brochures, step-by-step guides, and newsletters to ensure brand consistency.
  • Monitor and report the performance of marketing campaigns using Google Analytics or similar tools to provide insights for continuous improvement.
  • Assist in copywriting for promotional content across multiple media channels.
  • Support partnerships and collaborations to drive visibility and sales leads.
  • Conduct market research and competitor analysis to identify new opportunities.
Requirements:
  • Diploma or higher in Marketing, Communications, Business, or related field.
  • Minimum 2–3 years of relevant marketing experience (digital + offline).
  • Proficient in social media platforms, Microsoft Office, and design tools (e.g., Canva).
  • Working knowledge of SEO, Google Analytics, and email campaign tools.

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