Lead Event Strategist
5 days ago
About Kaplan Higher Education Academy
Kaplan Higher Education Academy (Kaplan) is a leading education provider with over 55 countries and regions represented among its student body. We offer diverse academic and professional certification programme options, catering to the evolving needs of individuals.
We strive to create a stimulating work environment that fosters growth and collaboration among our team members. Our core values - Opportunity, Knowledge, Support, Integrity, and Results - serve as the guiding principles for our operations.
Role Overview:
The Lead Event Strategist will lead the planning and execution of key institutional events, ensuring seamless delivery through meticulous planning and effective coordination with cross-functional teams. The successful candidate will also be responsible for budget management, maintaining high standards, and delivering exceptional event experiences.
Key Responsibilities:
- Event Planning and Management
- Develop and oversee detailed plans for Open Houses, Graduation Ceremonies, Launch Events, and other key events, ensuring timely completion and alignment with objectives.
- Manage logistics, including venue selection, setup, audiovisual requirements, and vendor contracts.
- Create comprehensive event briefs to guide all involved teams.
- Content Production and Management
- Collaborate with internal stakeholders to conceptualise and produce event-related content, including promotional materials, event programmes, video scripts, and digital assets.
- Coordinate on-site content creation, such as event photography and videography, to capture key moments and ensure high-quality outputs.
- Oversee post-event content, including highlight reels, testimonials, and reports, to support ongoing marketing efforts and internal reviews.
- Ensure branding and messaging consistency across all event-related materials.
- Stakeholder Coordination
- Work closely with internal teams, such as Recruitment, Admissions, Academic, Facilities, and Programme Management teams, to achieve event goals.
- Engage and manage external vendors for services like catering, decor, and audiovisual support.
- Serve as the primary point of contact for all event-related activities and communications.
- Budget and Resource Management
- Develop and manage event budgets, ensuring efficient allocation of resources.
- Track expenses and prepare financial reports post-event.
- Identify opportunities for cost optimisation while maintaining quality standards.
- Risk Management and Compliance
- Identify potential risks and develop contingency plans to mitigate disruptions.
- Ensure all events comply with safety regulations, institutional policies, and contractual obligations.
Requirements:
- Bachelor's degree in Events Management, Marketing, Communications, or a related field.
- Additional certifications in Event Planning or Project Management are advantageous but not mandatory.
- Minimum 3-5 years of experience in event planning, content production, or project management.
- Proven track record of managing large-scale events.
- Experience with content production, including creating event materials and multimedia assets.
- Strong leadership and team management skills, with experience coordinating multi-stakeholder teams.
- Flexibility to work evenings and weekends during event periods as required.
- Familiarity with risk management and safety compliance protocols.
- Knowledge of budgeting and financial management for events.
- Basic skills in design tools, such as Adobe Creative Suite, Canva, along with familiarity with video editing software for producing engaging multimedia content.
- Event management tools, such as Eventbrite, and project management software.
Salary Range: $60,000 - $80,000 per annum
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