Digital Marketing Professional

2 weeks ago

Singapore beBeeMarketing Full time $60,000 - $80,000

Job Title: Digital Marketing Strategist

We are seeking a talented digital marketing strategist to join our team. As a data-driven professional, you will be responsible for developing effective digital marketing strategies to assist clients in achieving their business goals.

Your role will involve driving client success by applying sales techniques, conducting market research, and managing digital marketing campaigns across various platforms. You will also be responsible for monitoring and optimising campaign performance, providing data-driven recommendations to maximise ROI and overall effectiveness.

  • Drive client success by applying effective sales techniques (consultative questioning, objection handling, and competitive positioning) to assess and achieve client goals.
  • Conduct market research and benchmarking to deliver actionable insights on market conditions, consumer behaviour, customer segmentation, pricing, and competitive landscapes — uncovering new growth opportunities for clients across industries.
  • Plan, execute, and manage digital marketing campaigns across Google Search, Performance Max, YouTube, Meta Ads, online marketplaces, and other platforms to drive measurable conversions for both clients and partners.
  • Manage end-to-end campaign execution, including audience targeting, ad set creation, ad copywriting, creative review, and bid optimisation.
  • Monitor and optimise campaign performance, providing data-driven recommendations to maximise ROI and overall effectiveness.
  • Design, launch, and track A/B testing initiatives to refine messaging, targeting, and creative strategies.
  • Stay ahead of digital marketing trends, identifying emerging technologies, platforms, and opportunities to innovate campaigns.
  • Define and track key performance metrics, interpreting analytics and making strategic recommendations to improve client growth, engagement, and conversion outcomes.

The successful candidate should possess a relevant Bachelor's degree in Business Analytics, Business, Marketing, Math or Economics, or any other relevant discipline. Additionally, they should have 1-3 years of digital marketing experience, ideally within an agency. Hands-on experience in SEO, Google Ads, Google Analytics, Meta Ads, TikTok Ads and LinkedIn Ads is essential. The ideal candidate will be able to leverage data-driven insights to evaluate campaign performance and recommend optimisation strategies.

Please note that the ability to work independently and efficiently, with strong accountability to meet deadlines, is crucial for this role. If you are a creative, strategic thinker with strong initiative, attention to detail, and problem-solving abilities, we encourage you to apply.

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