Senior Director of Reputation Enhancement

2 weeks ago

Singapore beBeePublicRelations Full time $80,000 - $150,000

The role of the Head of Public Relations is to oversee and implement strategic initiatives that enhance the brand's presence and reputation across key markets.

The ideal candidate will be responsible for developing and executing a comprehensive PR strategy, building and maintaining relationships with key media outlets, journalists, and industry influencers, and planning and executing PR events.

Key Responsibilities:
  • Strategy Development:
    • Develop tailored PR strategies for Greater China, Singapore, and Malaysia to strengthen brand awareness and perception.
    • Align PR initiatives with HQ objectives to maximize impact and visibility.
  • Influencer Engagement:
    • Leverage expertise in influencer marketing in China to identify and collaborate with influencers, Key Opinion Leaders, and celebrities.
    • Develop relationships with celebrity agencies and negotiate ambassador contracts and partnerships to enhance brand visibility and reach.
  • Media Relations:
    • Build and maintain relationships with key media outlets, journalists, and industry influencers across the region.
    • Secure positive media coverage through strategic pitching and media outreach efforts.
    • Develop contacts with press (print and digital).
  • Event Management:
    • Plan and execute PR events.
    • Organize store receptions and other events to engage with key stakeholders and enhance brand presence.
  • Analytics and Reporting:
    • Monitor, analyze, and report on PR performance metrics.
    • Provide insights and recommendations to improve PR strategies and outcomes.
  • Team Leadership & Budget Management:
    • Lead, mentor, and manage the PR team to ensure high performance and professional growth.
    • Coordinate with the global PR team in Paris to maintain consistent messaging and strategy.
  • Travel and Flexibility:
    • Frequent travels to Beijing are awaited.
    • Flexibility to travel within Greater China, Singapore, and Malaysia, as well as to Polène's HQ in Paris.

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