Marketing Operations Manager
1 week ago
Job Title: Marketing Operations Manager
LONDON SCHOOL OF BUSINESS & FINANCE PTE. LTD. is looking for a Marketing Operations Manager to support our digital marketing efforts. The ideal candidate will have experience in managing multiple digital marketing campaigns and a strong understanding of marketing analytics.
About the Role
The Marketing Operations Manager will be responsible for managing Google PPC, Social Media ads copies and Google Affiliate briefs that supports sales funnel/activities. This will involve working with the HQ/overseas agencies and teams to deliver effective campaigns and manage the performance of all digital campaigns (PPC, Paid Social, Affiliates and Third Party websites), analyzing campaign data to improve results. Additionally, you will perform benchmarking of competitor offerings and analyzing market research/data on customer segments, customer profiles and journeys in support of developing effective marketing campaigns.
About You
- You have a Graduate with a Bachelor's/Master's degree in business, marketing or communication.
- You have prior experience in managing digital marketing campaigns (PPC, SEO, Affiliates, Google Adwords, Social Media, Google Analytics, CRM, CMS).
- You are proficient in digital marketing channels and reporting tools, including Meta Business Manager, LinkedIn Business Manager, Looker Studio, Google Analytics.
- You have excellent verbal and written communication skills, coordination and organization skills, with a customer-centric mindset.
- You are a self-starter with a team-oriented attitude, meticulous and thrives in a fast-paced environment.
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