Marketing Strategy Coordinator

2 weeks ago

Singapore beBeeDigital Full time $3,000 - $4,000
Digital Marketing Executive Role Overview
Our company seeks an experienced Digital Marketing Executive to plan, execute and optimize our online marketing efforts. This role requires a passion for marketing and technology, as well as proficiency in English and Chinese to manage our bilingual website.

The ideal candidate will be well-versed in digital marketing concepts and able to develop strategies that enhance our brand's digital presence and build lasting connections with consumers. Key responsibilities include managing and monitoring our social media presence across platforms such as Instagram, Facebook, WeChat and Weibo.

Key Responsibilities:
  • Develop and implement marketing strategies to strengthen our company's digital presence.
  • Manage and monitor the company's presence across social media platforms.
  • Launch and optimize online advertising campaigns using Google Ads and Facebook.
  • Contribute to SEO initiatives including keyword research and image optimization.
  • Create content marketing ideas and regularly update the company website.
  • Enhance user experience on the company website through design and content improvements.
  • Track and evaluate the effectiveness of digital marketing efforts using analytics tools.
  • Stay up-to-date with the latest digital marketing trends and apply insights to refine marketing strategies.

Requirements:
  • Proven experience as a Digital Marketing Executive or similar role.
  • Strong understanding of digital marketing principles and best practices.
  • Hands-on experience with B2C social media management, Google Ads, email marketing campaigns and SEO/SEM strategies.
  • Proficient in web analytics tools like Google Analytics.
  • Skilled in creative content writing and content marketing.
  • Strong analytical skills with a critical thinking approach.
  • Excellent written and verbal communication skills with ability to communicate effectively in both English and Chinese.
  • Minimum qualification: Diploma in Marketing or related field.

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