Digital Marketing Specialist for E-Learning Platform
3 days ago
A LPTE. LTD. is a leading provider of learning management systems (LMS), e-learning solutions, and ICT services. We strive to empower individuals with digital literacy skills in our borderless world.
We are seeking an experienced Digital Marketing Executive to assist in planning, executing, and optimizing our online marketing efforts.
The ideal candidate will have a passion for marketing and technology. Proficiency in English and Chinese is required to manage our bilingual website.
- Develop and implement marketing strategies to build a lasting digital connection with consumers
- Plan and monitor our company presence on social media platforms, including Instagram, Facebook, WeChat, and Weibo
- Launch optimized online adverts through Google Adwords and Facebook to increase company awareness
- Be actively involved in SEO efforts, including keyword and image optimization
- Create engaging content for online blogs and promotional emails, and distribute them through various channels
- Provide creative ideas for content marketing and update our website
- Improve user experience on our website
- Measure the performance of digital marketing efforts using web analytics tools, such as Google Analytics and WebTrends
- Stay up-to-date with the latest online marketing trends and adjust our strategies accordingly
Requirements:
- Proven experience as a Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
- Good knowledge of web analytics tools, such as Google Analytics and WebTrends
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Proficient in both English and Chinese
- Minimally Diploma in marketing or a relevant field
- Commit minimally for 4 months
Benefits:
- $3,500 per month
As a valued team member, you will have the opportunity to work with a talented group of professionals who share your passion for innovation and excellence. Join us in shaping the future of digital marketing and making a meaningful impact in the lives of others.
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