Marketing Specialist: Delivering Results-Driven Campaigns

5 days ago


Singapore PSB ACADEMY PTE. LTD. Full time

Unlock your potential in a dynamic marketing role at PSB Academy PTE. LTD.

About the Role

We are seeking an experienced Marketing Specialist to join our team, responsible for driving results-driven campaigns that achieve branding and lead generation objectives.

This exciting opportunity will report to the Marketing Manager at PSB Academy, where you will work closely with cross-functional teams to develop and implement strategic marketing plans.

Key Responsibilities
  • Support the implementation of marketing strategies across various ATL and BTL channels.
  • Collaborate with Programme Consultants to ensure alignment with business and sales objectives.
  • Provide data-driven insights to optimize campaign performance and improve ROI.
  • Manage content production, including video filming, photography, and testimonials collection.
  • Develop online and offline initiatives to engage target audiences and drive lead generation.
Budget Management
  • Monitor and report on budget allocation and expenditure against planned activities.
  • Ensure marketing expenses are managed within allocated budgets.
Requirements
  • Degree in Marketing, Advertising, Business, or Public Relations with 2-5 years of experience.
  • Proven track record in integrated marketing and project management.
  • Experience in social media marketing and Google Ads is advantageous.
  • Ability to multitask with high initiative and sound business acumen.
Estimated Salary:

$85,000 - $110,000 per annum, depending on experience.



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