Senior Marketing Manager, Events
5 days ago
We are seeking a highly skilled Senior Marketing Manager, Events & Multimedia to join our team in APAC. As a key member of our marketing team, you will be responsible for developing and executing comprehensive event strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and Execute Event Strategies
- Identify and prioritize key events in the APAC region
- Collaborate with internal teams to define event objectives and target audience
- Oversee event budgeting, logistics, and vendor management
- Design engaging and effective marketing collateral pre- and post-event
- Lead a High-Performing Events Marketing Team
- Provide coaching and mentorship to event marketing managers and specialists
- Delegate tasks and ensure smooth project execution
- Foster a collaborative and results-oriented environment
- Drive Lead Generation and Customer Engagement
- Develop and implement lead capture strategies at events
- Work with the sales team to qualify leads and drive pipeline growth
- Measure and track event ROI based on pre-determined metrics
- Analyze event data and identify opportunities for improvement
- Manage On-Site Event Presence
- Lead and manage a team of event staff to ensure a seamless attendee experience
- Deliver engaging presentations and demonstrations of S&P Global solutions
- Build relationships with key customers and prospects
- Negotiate and manage contracts for large- and small-scale events
- Bachelor's Degree in Marketing, Communications, or a related field
- 6+ years of experience in event marketing, with at least 3 years in a leadership role
- Proven track record of developing and executing successful event strategies
- Strong project management, negotiation, and communication skills
- Experience managing and motivating a team
- In-depth knowledge of event marketing best practices and technologies
- Data-driven approach with the ability to analyze event ROI
- Experience working with senior-level executives and sales teams
- Demonstrated ability to travel frequently (regional)
- Creativity, attention to detail, and a customer-focused mindset
S&P Global is a leading provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. We help our customers navigate the economic landscape and make informed decisions about the road ahead.
Our Values- Integrity
- Discovery
- Partnership
- Health & Wellness
- Flexible Downtime
- Continuous Learning
- Invest in Your Future
- Family Friendly Perks
- Beyond the Basics
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