Social Media Content Strategist

2 days ago

Singapore beBeeMarketing Full time
Job Title: Social Media Content Marketing Specialist

As a skilled social media content marketer, you will be responsible for developing and executing strategic plans to increase brand awareness, engagement, and conversions across various social media platforms. Your expertise in creating compelling content, analyzing performance metrics, and collaborating with cross-functional teams will be crucial in driving business growth.


Key Responsibilities:
  • Develop and execute comprehensive social media content strategies aligned with business objectives.
  • Create, curate, and schedule engaging content that resonates with target audiences.
  • Monitor social media trends, competitor activity, and platform algorithm changes to stay ahead of the competition.
  • Collaborate with design, marketing, and product teams to ensure brand consistency and cohesion.
  • Write compelling captions, short-form copy, and calls-to-action that drive results.
  • Engage with followers, respond to comments and messages, and foster community interaction.
  • Plan and manage paid social media campaigns to boost reach and engagement.
  • Track and analyze key performance indicators (KPIs) and adjust strategy accordingly.
  • Prepare regular performance reports and provide actionable insights.

Requirements:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Proven experience in managing social media accounts and content creation.
  • Strong understanding of social media platforms, tools, and analytics.
  • Excellent writing, editing, and storytelling skills.
  • Proficiency in tools like Canva, Adobe Creative Suite, Hootsuite, Buffer, or similar.
  • Ability to manage multiple projects and meet tight deadlines.
  • Knowledge of SEO, digital advertising, and content marketing principles.
  • Creative mindset with an eye for design and detail.

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