Digital Marketing Specialist for Global Coffee and Tea Company

3 weeks ago


Singapore JACOBS DOUWE EGBERTS Full time

Company Overview


JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in the Netherlands. With over 265 years of history, we have been inspired by the belief that it's amazing what can happen over a cup of coffee.



About Us


We operate across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Our manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.



Job Summary


We are seeking a highly motivated Digital Marketing Specialist to join our team in Singapore. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns to promote our global brands in the Asian markets.



Main Responsibilities



  • Develop and execute digital marketing campaigns to promote our global brands in the Asian markets.
  • Update and maintain hero images for all JDE products across all online channels.
  • Develop promo hero images and update images during key promotion windows.
  • Manage the day-to-day relationship with 3rd Party Marketplace (MP) partners, to ensure a perfect execution of our eCommerce Fundamentals.
  • Drive Visibility and Promotional planning to Win the Key Shopping Festivals such as 11:11 or Black Friday or Prime Day.
  • Measure CASA performance using online tools such as Profitero.
  • Assist Channel Managers with Performance Tracking reports.
  • Work closely with E-com Channel Sales Managers on Promotional Campaign Planning.
  • Lead the GWP sourcing function to support all Online Channel promotions.
  • Develops Platform Communication Materials (on site & off site banners).
  • Work with cross-functional teams to develop platform materials linked to National Marketing Campaigns and/or Channel Exclusive Promotions,
  • Work on all Content curations, feeds, CRM messages.
  • Lead planning & Execution of Digital advertising.
  • Process Customers' queries received via Online Channel platforms by working with relevant stakeholders.


Requirements



  • Bachelor Degree in Marketing
  • 1-2 years of experience in Digital Marketing & Content Creation
  • A good knowledge of Microsoft Office is required.
  • Good communication and stakeholder management skills
  • Ability to be agile
  • A good knowledge of eCommerce Retail Environment: Grocery on-line, Marketplaces and Pure Players will be an advantage.


Salary


The estimated salary for this position is SGD $6,500 - SGD $8,000 per month, depending on qualifications and experience.



Location


This role is based in Singapore, with opportunities for career growth and development within the JDE APAC region.



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