Strategic Brand Manager
6 days ago
Job Overview
Lactalis Singapore Pte. Ltd., a leading player in the dairy industry, seeks a highly skilled and experienced Strategic Brand Manager to lead the growth of our key pillar brands.
About the Role
This is a pivotal position within the marketing team, reporting directly to the Portfolio Manager. The successful candidate will be responsible for driving business objectives through strategic leadership, brand development, innovation, advertising, and budget management.
Key Responsibilities
- Leadership and Strategic Input: Lead key pillar brands, providing strategic direction and leadership to achieve business objectives.
- Strategy Development: Develop operational Brand Plans that align with the broader Portfolio Plan, identifying key initiatives to drive brand growth and market penetration.
- Innovation: Drive innovation projects within assigned brands, identifying opportunities for product development or enhancement to meet consumer needs and market trends.
- Advertising and Campaign Management: Lead the briefing process to external agencies on media plans for the upcoming year, ensuring alignment with brand strategy and budgetary constraints.
- Budget Management: Manage the marketing budget on a day-to-day basis, ensuring adherence to allocated funds and optimizing spending to achieve maximum ROI.
Requirements
- Formal Education & Statutory Requirements: Bachelor of Commerce/Business (Marketing Major) or related field or equivalent experience.
- Essential Skills and Knowledge: 4+ years of experience in brand management within the FMCG industry, with a track record of driving brand growth and market share.
Salary: S$80,000 - S$110,000 per annum, depending on experience.
Location: Singapore.
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