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Strategic Digital Twin Solutions Lead
2 weeks ago
We are seeking a strategic marketer to lead our digital twin solutions in the power and building sectors. The ideal candidate will have a deep understanding of digital transformation, smart infrastructure, and energy.
About the RoleThis role will play a crucial part in shaping our offer portfolio and strategy for digital twin solutions. We are looking for someone with strong communication and stakeholder engagement skills, who can work cross-functionally in a matrixed, global organization.
Key Responsibilities- Define and execute the offer strategy and positioning for digital and consulting services focusing on digital twin solutions.
- Develop differentiated value propositions, messaging frameworks, and solution positioning aligned with customer needs and industry trends.
- Collaborate with solution architects, product managers, and domain experts to shape and evolve the offer portfolio.
- Lead marketing and solution input for RFPs, RFQs, and tenders, ensuring alignment with client requirements and competitive positioning.
- Coordinate with bid teams to develop persuasive executive summaries, solution narratives, and win themes.
- Support pricing strategy, commercial modeling, and risk assessment in collaboration with sales and finance teams.
- Create and maintain sales enablement assets including brochures, presentations, case studies, and battle cards.
- Design and execute targeted marketing campaigns to promote digital twin solutions across multiple channels.
- Support internal and external events, webinars, and client workshops as a marketing and solution lead.
- Monitor industry trends, competitor offerings, and customer feedback to inform offer evolution and marketing strategy.
- Provide insights to support portfolio planning, innovation roadmaps, and business development efforts.
- Track and report on campaign performance, lead generation, and market engagement metrics.
- Bachelor or Master's Degree in Marketing, Engineering, or Business-related field.
- 8+ years of experience in solution marketing, product marketing, or bid management, preferably in digital transformation, smart infrastructure, or energy.
- Strong understanding of digital twin technologies and their applications in power systems and smart buildings.
- Proven experience in tendering processes, offer development, and commercial strategy.
- Familiarity with platforms such as Siemens, Bentley, Autodesk, AVEVA, or similar.
- Experience with marketing automation tools and CRM platforms (e.g., Salesforce, HubSpot).
- Knowledge of sustainability frameworks (e.g., LEED, ESG, Green Mark) and digitalization trends.
- Ability to work cross-functionally in a matrixed, global organization.
