Chief Digital Brand Builder

2 weeks ago

Singapore beBeeDigital Full time $60,000 - $90,000
Job Title: Digital Marketing Leader

We are seeking a results-driven and strategically minded professional to lead our digital marketing efforts. This key role will shape our online presence, drive lead generation, and support overall brand growth.

Key Responsibilities:
  • Lead the planning, development, and performance optimization of our website to ensure an engaging and user-friendly experience for prospective clients and partners.
  • Collaborate with internal teams to manage updates and content refreshes.
  • Develop and execute a comprehensive digital marketing strategy to grow brand awareness, generate qualified leads, and support student placement goals across digital and offline channels.

Digital Marketing Expertise:
  • Implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
  • Plan, execute, and optimize paid search campaigns (Google Ads) to drive qualified leads.
  • Manage targeted social media campaigns.

Campaign Planning & Execution:
  • Develop integrated digital marketing campaigns that meet business objectives.

Analytics & Reporting:
  • Track performance metrics using Google Analytics and other marketing tools.
  • Provide monthly reports with insights and recommendations for improvement.

Content & Communication Support:
  • Support the development of student-focused content, including posts & video, email newsletters, and landing pages.
  • Ensure consistent brand messaging across all digital channels.

Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • Minimum 2 years of experience in digital marketing, preferably in education sector.
  • Strong strategic planning and execution skills in both digital and offline marketing.
  • Proficiency in digital tools such as Google Ads, Meta Ads Manager, SEO/SEM platforms, and WordPress.
  • Self-motivated, results-driven, and comfortable working in a fast-paced environment.

Language Skills:

Bilingual proficiency in English and Chinese (Mandarin) is required to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese-speaking markets.

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