Digital Experience Director

4 weeks ago


Singapore Singapore Airlines Full time

Job Description

The successful candidate will be responsible for designing, managing, and delivering best-in-class digital experiences for KrisFlyer members across the Singapore Airlines website and mobile app. This role aims to enhance the customer experience and value of the SIA Group Loyalty Programme.

The Product Owner will work on improving self-service functionalities for our members on the Singapore Airlines website, driving continuous improvements to the digital loyalty experience across all touchpoints.

Key Responsibilities

  1. Collaborate with stakeholders to enhance customer experience and value of the SIA Group Loyalty Programme.
  2. Lead a team of IT developers to define product vision, manage roadmap, and product feature backlog.
  3. Identify opportunities to improve digital loyalty experience and drive development of features that enhance customer experience.
  4. Work closely with business users to assess value, develop use cases, and prioritize stories, epics, and themes.
  5. Optimise acquisition, conversion, and retention rates through data-driven and iterative testing.
  6. Monitor competitive trends and features.
  7. Ensure compliance with online regulatory requirements.
  8. Lead product releases by working closely with business stakeholders, IT teams, and developers.
  9. Resolve technical issues and provide support to customer feedback.
  10. Monitor key statistics and generate management reports.


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