Senior Marketing Strategist, Digital Readiness

3 weeks ago


Singapore Careers@Gov Full time

Careers@Gov seeks a Senior Marketing Strategist to join our Digital Readiness team. As a key member of the team, you will be responsible for developing and executing marketing strategies, programmes, and activations to raise awareness and encourage actions.

Key Responsibilities
  • Conceptualise and implement integrated marketing plans to drive performance objectives.
  • Plan and optimise media strategy and mix to achieve business goals.
  • Track and analyse campaign performance, providing recommendations for continual improvement.
  • Manage marketing budgets and ensure alignment with business objectives.
  • Collaborate with internal stakeholders on key events and outreach initiatives.
Requirements
  • Background in Marketing or a related field.
  • At least 8-10 years of experience in leading marketing campaigns across channels.
  • Strong analytical skills and knowledge of web analytics tools.
  • Experience in managing agencies and vendors.
  • Motivated, adaptable, and able to thrive in a fast-paced environment.

The ideal candidate will have a strong understanding of digital marketing principles, excellent analytical skills, and the ability to work effectively in a team environment. A competitive salary of SGD $120,000 - $180,000 per annum is offered for this role, commensurate with experience.



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