Senior Digital Marketing Executive
2 days ago
Role Overview:
- We are seeking a skilled marketing professional to spearhead marketing efforts for our product portfolio across the APAC region.
- This key role will be responsible for developing and executing digital marketing strategies to strengthen our brand presence and drive growth.
In this position, you will work closely with a team of experts to define key strategies and implement marketing campaigns that will contribute to our company's growth and solidify its market position.
You will be responsible for creating integrated marketing campaigns with a focus on rapid growth as well as improving our overall digital presence.
Experience in digital marketing in the APAC region and a deep understanding of both small and medium-sized business needs across the region are essential.
This position offers a unique opportunity to take a leadership role in driving digital transformation within our company and shaping the future of our presence in the region through impactful marketing strategies.
Key Responsibilities:- Strategic Marketing Leadership: Devise and execute a holistic digital marketing strategy in alignment with overarching business goals across our goals
- Points of Growth Discovery: Craft maintain and manage an extensive digital marketing experiments backlog delivery to validate business hypotheses and uncover growth opportunities
- Performance Marketing Management: Navigate SEM and Affiliate Marketing efforts across the region in extensive collaboration with internal and external teams
- Influence Marketing Management: Identify engage and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility
- Integrated Campaign Execution: Coordinate cross-channel marketing campaigns integrating influencer and affiliate efforts with SEO SEM social media and content marketing initiatives to drive cohesive brand messaging and user acquisition
- Content Collaboration: Work closely with influencers and affiliates to co-create authentic compelling content that resonates with our target audiences driving engagement and conversions
- Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns adapting strategies based on insights to optimize ROI
- Proven Experience: At least 6 years in senior digital marketing roles with a strong emphasis on performance marketing and growth at least 3 years of experience with CN-targeted campaigns
- Data Analysis: The ability to collect organize and analyze large sets of data to identify patterns trends and insights
- Leadership: The ability to inspire and guide others toward achieving common goals. This includes taking initiative providing indirect management and leading by example
- Communication Skills: The ability to clearly and effectively convey ideas both verbally and in writing to different audiences. This includes active listening adapting to the audience and structuring information logically
- Problem-Solving Skills: The ability to analyze complex situations identify key issues and develop practical and innovative solutions. This involves critical thinking and structured analysis
- Adaptability: Agile and resilient with the capacity to thrive in a startup environment and respond dynamically to changing market conditions
- Good written and verbal communication in English and Chinese
Join us today and be part of our dynamic team
Our company is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success.
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