Digital Marketing Strategist

1 week ago


Singapore RANDSTAD PTE. LIMITED Full time
Job Overview

This role offers an exciting opportunity to join the regional team of a prestigious business school as a Digital Marketing Specialist.

About the Business School

RANDSTAD PTE. LIMITED is renowned for its focus on executive education, providing top-tier programs that equip professionals with the skills and knowledge to thrive in a dynamic, globalized market.

The Role

We are seeking a highly skilled Digital Marketing Specialist to oversee go-to-market strategies, digital campaigns, and product lifecycle marketing.

Main Responsibilities
  • Develop and execute strategic digital campaigns to drive brand awareness and sales conversions.
  • Manage a robust marketing automation strategy to nurture leads using tools such as chatbots, email marketing, and social media platforms.
  • Collaborate with agency partners to optimize digital campaigns on LinkedIn and Google, ensuring performance and ROI.
  • Monitor and report on campaign effectiveness using analytics tools like Salesforce, Pardot, and Google Analytics.
  • Work closely with product managers to define and execute go-to-market strategies for our product portfolio.
  • Develop comprehensive marketing plans, leveraging internal and external resources to ensure successful product launches.
Requirements
  • Minimum 3-4 years of relevant digital marketing experience, preferably in a digital agency environment.
  • Strong independent project management skills, with a proactive approach to optimizing campaigns as needed.
Salary

$80,000 - $110,000 per annum, depending on experience.



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