Marketing Specialist
1 week ago
We are seeking a highly skilled Marketing Specialist to join our team at GrabRentals. As a key member of our marketing team, you will be responsible for developing and executing online and offline marketing campaigns, events, and communications that drive engagement and conversion.
Key Responsibilities- Develop and copy-write content for articles, social media, and advertising campaigns that highlight key product attributes relevant to driver-partners.
- Create visually appealing and effective marketing materials, including social media, digital ads, and videos, that align with GrabRentals' brand guidelines.
- Update and maintain GrabRentals webpages and other social media channels.
- Work closely with stakeholders to optimize ongoing ad campaign performance.
- Conduct keyword research and use SEO best practices to increase traffic to GrabRentals website.
- Execute in-app communications to target relevant driver-partners.
- Actively propose ideas to increase GrabRentals' branding.
- Utilize various mass and targeted marketing initiatives to promote GrabRentals products offerings to the appropriate driver-partners.
- Undergraduate degree in Marketing, Communications, Media, or related courses.
- Strong writing and communication skills.
- Ability to work independently and meet deadlines.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Proficiency in any video editing/design software is an added advantage.
Grab is committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity, or sexual orientation.
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