Chief Marketing Director

3 weeks ago


Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Chief Marketing Officer Role Summary

The Chief Marketing Officer at HAACH LIFESTYLE HMH PTE. LTD. will be responsible for driving business growth and enhancing brand presence through comprehensive marketing strategies. This role requires a blend of strategic thinking, technical acumen, and a proven track record in digital marketing and client acquisition.

Key Responsibilities
  • Strategic Planning and Execution: Develop and implement innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth, utilizing data-driven insights and market research to inform strategic decisions.
  • Digital Marketing Leadership: Oversee and manage digital marketing channels, including Social Content Creation, SEO, SEM, email marketing, social media, and content marketing, and implement advanced digital marketing techniques and tools to enhance online presence and generate high-quality leads.
  • Clientele Generation and Growth: Design and execute strategies for client acquisition and retention, focusing on building long-term, profitable relationships, and leverage CRM systems and other marketing automation tools to optimize client interactions and enhance customer journey.
  • Technical Expertise: Utilize technical skills to manage and optimize digital marketing campaigns, analyze performance metrics, and drive improvements, staying updated with the latest marketing technologies, trends, and best practices.
  • Team Leadership and Development: Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven environment, and oversee the recruitment, training, and professional growth of marketing personnel.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI, and monitor and report on marketing expenditures and performance against budgetary goals.
  • Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and touchpoints, overseeing the creation of compelling content, creative assets, and marketing collateral.
  • Collaboration and Communication: Work closely with cross-functional teams to align marketing efforts with business objectives, and communicate marketing plans, strategies, and performance metrics to the executive team and other stakeholders.
Key Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • Proven experience as a Chief Marketing Officer or similar senior marketing role, with a strong portfolio of successful digital marketing and client acquisition campaigns.
  • Hands-on experience with digital marketing tools and platforms.
  • Strong technical skills and a deep understanding of digital marketing strategies, analytics, and best practices.
  • Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team.
  • Demonstrated ability to think strategically, innovate, and drive results in a fast-paced environment.
  • Strong analytical skills and experience with performance metrics and data-driven decision-making.


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