Strategic Marketing Director

2 days ago


Singapore MICHAEL PAGE INTERNATIONAL PTE LTD Full time
Company Overview

MICHAEL PAGE INTERNATIONAL PTE LTD is a global leader in professional training and certifications. With over 150,000 members worldwide, they are expanding into emerging markets.

Estimated Salary: SGD $80,000 - SGD $120,000 per annumJob Description

The Brand & Marketing Manager will lead the localization and adaptation of the global brand strategy for India, Sri Lanka, and the Philippines. Key responsibilities include:

  • Developing clear market brand entry and Go-to-Market strategies
  • Supporting Public Relations and Media teams to drive brand reputation initiatives
  • Conceptualizing and developing targeted marketing campaigns
  • Managing budgets for campaigns and regional marketing activities
  • Acquiring and developing collateral to support marketing campaigns
  • Conducting competitor reviews to gauge brand and marketing effectiveness
Requirements

The successful applicant will have:

  • At least 5+ years of marketing experience with hands-on experience in events, campaigns, digital, public relations, branding, etc.
  • Experience owning a P&L is essential
  • Exposure to consumer goods, professional services, training, and education is advantageous
Benefits

This role offers an opportunity to join a global company and contribute to their growth in emerging markets. Culture and remuneration packages are strong suits.



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