Programmatic Campaign Strategist

4 weeks ago


Singapur, Singapore Mediabrands Full time

The Opportunity

We are seeking a highly skilled Programmatic Specialist to join our team at Mediabrands. As a key member of our regional business team, you will be responsible for the strategic planning, activation, and optimization of programmatic campaigns across our client portfolio.

Key Responsibilities

  • Develop and execute programmatic campaign strategies to drive business growth and revenue
  • Manage daily requests, workflow, and relationships with clients and internal stakeholders
  • Collaborate with cross-functional teams to develop and implement campaign plans
  • Conduct thorough analysis of campaign performance and provide actionable insights to inform future strategies
  • Stay up-to-date with industry trends and best practices in programmatic advertising

Requirements

  • At least 2 years of experience in programmatic campaign management and planning
  • Strong technical skills and knowledge of programmatic tools and systems
  • Hands-on experience with campaign management setup and optimization on DSP platforms
  • Excellent analytical and problem-solving skills
  • Effective communication and interpersonal skills

Ideally

  • Experience working with DV360 and other DSP platforms
  • Knowledge of programmatic capabilities across the digital ecosystem
  • Ability to work independently and as part of a team

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