Programmatic Campaign Strategist
4 weeks ago
The Opportunity
We are seeking a highly skilled Programmatic Specialist to join our team at Mediabrands. As a key member of our regional business team, you will be responsible for the strategic planning, activation, and optimization of programmatic campaigns across our client portfolio.
Key Responsibilities
- Develop and execute programmatic campaign strategies to drive business growth and revenue
- Manage daily requests, workflow, and relationships with clients and internal stakeholders
- Collaborate with cross-functional teams to develop and implement campaign plans
- Conduct thorough analysis of campaign performance and provide actionable insights to inform future strategies
- Stay up-to-date with industry trends and best practices in programmatic advertising
Requirements
- At least 2 years of experience in programmatic campaign management and planning
- Strong technical skills and knowledge of programmatic tools and systems
- Hands-on experience with campaign management setup and optimization on DSP platforms
- Excellent analytical and problem-solving skills
- Effective communication and interpersonal skills
Ideally
- Experience working with DV360 and other DSP platforms
- Knowledge of programmatic capabilities across the digital ecosystem
- Ability to work independently and as part of a team
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