Senior Platform Analyst
3 weeks ago
Job Role
The Senior Platform Analyst will be responsible for generating actionable insights from user-behavior data across all digital touchpoints to support FairPrice Omnichannel CoE and enable data-driven business decisions.
This role will leverage data from multiple sources (Amplitude, Google Analytics, Contentsquare, CDP, BigQuery) to drive in-depth analysis and insights on key topics like user friction points, user engagement drivers, and omnichannel behavioral journeys.
Key Responsibilities
- Analyze user behavior across App/Web, product & feature interactions on the app, and measure effectiveness of various properties, screens, and business verticals.
- Monitor key app performance metrics like Traffic, Conversion, GMV, DAU, Engaged Users, Funnel & Retention metrics across various key dimensions.
- Generate actionable insights & key opportunities from the analysis by interpreting trends & performing deep-dive analysis as required.
- Support various teams across Omni CoE on a need-basis on various high-impact initiatives.
- Work closely with Data product teams to review, feedback, and influence definition and tracking of core events & properties.
Requirements
- 3-5 years of relevant work experience in digital analytics/product analytics/user insights roles.
- Strong hands-on expertise in Google Analytics and digital/product analytics tools like Amplitude, MixPanel, Heap, Pendo.
- Strong in custom querying, dashboarding, and analysis (SQL, Google BigQuery, reporting & dashboarding tools like DataStudio/Tableau).
- Experience working with & navigating through complex Event/Tag Plans, user journeys, omnichannel data, CDP & data teams.
- Quantitative discipline with strong business sense; ability to articulate complex analyses to a wide range of audiences.
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