Strategic Content Marketing Professional
4 days ago
We are seeking a highly skilled Strategic Content Marketing Professional to join our team at SHOPLINE. As a key member of our content marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives business results.
Key Responsibilities:
- Develop content across the marketing ecosystem to meet channel and/or campaign objectives, including driving greater awareness and increasing customer engagement.
- Perform exhaustive research to gain in-depth knowledge of all customer personas and develop specifications and content that speaks authentically to SHOPLINE's merchant personas.
- Conduct market intelligence and evaluation on a regular basis and plan and manage a robust calendar of content (blog, social media, etc.) to support our overall marketing strategy.
- Manage workflow within the content marketing team and ensure timelines are met, monitor performance of content across all marketing platforms on a weekly/monthly basis, and onboard and manage influencers for KOL engagement campaigns.
- Incorporate SEO best practices into writing, including the integration of keywords and in-line links, and translation of content (Mandarin to English, English to Mandarin) on a regular basis.
- Conduct periodic content audits, track and calculate content ROI, and ensure that content strategy meets business objectives.
Requirements:
- 3-5 years of experience in online and/or consumer marketing, e-commerce, platform service or internet portal service.
- Proven track record in digital and content marketing, proficient in Instagram and TikTok best practices, content creation and management.
- Consistently strives for strong performance with a high desire for achievement, ability to brainstorm ideas and see them through to detailed execution.
- Strong proficiency in analytical and quantitative skill, use data to develop and measure marketing initiatives, strong understanding of consumer insights.
- A start-up attitude with an entrepreneurial mindset, able to work independently, proven ability to deliver projects on time with high accuracy while driving all stakeholders towards the same business goal.
About Us:
SHOPLINE is Asia's largest smart commerce platform, striving to deliver scalable commerce solutions to merchants of all sizes. We're a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.
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