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Marketing Brand Manager

2 months ago

Singapore GLOBAL EDUHUB PTE. LTD. Full time
Job Title: Executive/Senior Executive, Marketing

This is a key role within the Marketing team at GLOBAL EDUHUB PTE. LTD., responsible for driving the organization's branding campaigns for selected brands. The successful candidate will be responsible for developing and executing well-designed and creative marketing campaigns and initiatives, ensuring cost-effective outcomes and optimal revenue growth.

Key Responsibilities:
  • Develop an overall brand building and lead generation strategy for each brand/centre, to drive awareness and obtain qualified sales leads for conversion.
  • Utilize an integrated mix of online and offline channels, including digital, email, social media, events, content marketing, affiliate/referral, and localized outreach campaigns to drive outcomes in a cost-effective manner.
  • Develop effective communication strategies to build brand awareness and engagement for the brands under the Company.
  • Create content on Facebook, Instagram, YouTube, and other channels to drive brand recall, awareness, loyalty, and engagement outcomes.
  • Achieve concrete growth in designated social media accounts for selected brands.
  • Develop content in written formats as well as other formats such as videos, targeted at the desired audience segment to improve SEO and improve brand-related metrics and overall engagement.
  • Plan, implement, and manage brand engagement initiatives and events (including but not limited to CSR) in partnership with Operations and HR teams to promote increased customer and staff engagement, loyalty, and retention.
  • Support other branding, lead generation campaigns, and engagement events by the Company.
  • Work closely with external agencies, partners, and vendors in support for above.
  • Perform any other ad-hoc duties as assigned by Management.
Requirements:
  • Degree holder or higher qualification preferred.
  • Experience in events planning and implementation and related public communications.
  • Knowledge of video storyboarding, pre-production, production, and post-production workflows.
  • Able to use DSLR/mirrorless cameras for photography, able to use gimbal and basic videography equipment for video production.
  • Experience creating engaging content across social media channels, including but not limited to videos, articles, content posts, etc.
  • Knowledge of digital performance marketing, with ability to drive awareness and engagement outcomes.
  • Excellent command of English, prior editing/copywriting.
  • Competency in IT systems, basic knowledge of design software, e.g Adobe Illustrator, Photoshop, Premiere Pro or After Effects would be an advantage.
  • Prior work experience in a marketing agency or consumer marketing role will be advantageous.
  • Team-oriented player with ability to get things done quickly.
  • Good project management and time management skills.
  • Adaptable and able to work in a fast-paced, dynamic environment.
Company Benefits:
  • Annual Wage Supplement (AWS)
  • Medical & Dental Benefits
  • Termly Team Cohesion Activity