Digital Marketing Specialist

4 weeks ago

Singapur, Singapore Marina Bay Sands Full time

Job Title: eCommerce Digital Marketing Intern

Job Summary:

We are seeking a highly motivated and detail-oriented eCommerce Digital Marketing Intern to join our team at Marina Bay Sands. As a key member of our marketing team, you will be responsible for supporting the execution of cross-channel campaigns, coordinating campaign launches, and analyzing campaign performance.

Key Responsibilities:

  • Execute cross-channel campaigns to acquire customers, engage them with relevant content, and convert them.
  • Coordinate campaign launches to ensure all timelines are met by working with internal and external stakeholders.
  • Ensure all digital touchpoints adhere to best practices and maintain a good customer experience.
  • Conduct research on audiences, best practices, competitors, and marketing technologies to inform campaign direction.
  • Work with external agencies to execute, manage, optimize, report, and analyze campaigns.

Marketing Optimization:

  • Support initiatives to drive traffic acquisition to our website and other relevant properties.
  • Optimize KPIs through data-driven marketing.
  • Support test and learn initiatives for creatives and media strategies.
  • Ensure a seamless and personalized end-to-end consumer journey.

Analytics:

  • Coordinate and support regular reporting and channel performance analysis.
  • Analyze campaign results to identify insights for future campaign improvement.
  • Identify data sources and extract information for analysis.
  • Assist in website tagging for campaign setup and tracking maintenance.

Marketing Operations:

  • Manage and coordinate operational requests to ensure a smooth user journey on digital touchpoints.

Requirements:

  • Applicant must be a full-time matriculated student.
  • Internship must contribute to school graduation requirements.

Competencies:

  • Passion for digital marketing and customer experience.
  • Strong analytical skills.
  • Ability to troubleshoot and problem-solve in a fast-paced environment.
  • Well-organized and proactive with excellent attention to detail.
  • Excellent communication skills (verbal and written).

Adherence to Company Rules:

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies, and procedures, including without limitation the rules of conduct of the Company.

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