Senior Digital Marketing Specialist for Japanese Market Expansion

3 weeks ago


Singapore TikTok Full time
Job Description

As a Vertical Product Marketing Manager at TikTok, you will play a pivotal role in expanding the TikTok Ads Platform and advertising products within the Japanese market.

Key Responsibilities
  • Develop go-to-market strategies for evolving ad products to maximize campaign results
  • Provide expert consulting to advertisers to enhance their campaigns' performance on the TikTok Ads Platform
  • Lead end-to-end project management, including devising marketing strategies, tracking KPIs, and reporting on campaign success
  • Conduct inbound research to drive operational excellence and quality improvement for advertising products
  • Cultivate collaborative relationships with global product teams, particularly in the Asia region
Requirements
  • Fluency in English and Japanese for business communication and client liaison
  • At least 5 years of experience in advertising agencies or marketing companies
  • Basic knowledge of digital advertising platforms and tools
Preferred Qualifications
  • Prior experience at major advertising agencies or digital-specific agencies
  • Experience managing advertising budgets and implementing digital marketing strategies
  • Familiarity with Google Ads and Meta for Business
  • Understanding of ad technologies and digital product engineering
Estimated Salary Range: $80,000 - $120,000 per annum

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