Strategic Marketing Professional

5 days ago


Singapore PROPER CONCEPTS PTE. LTD. Full time

We are seeking a skilled Strategic Marketing Professional to join our team at PROPER CONCEPTS PTE. LTD.

About the Role:

This is an exciting opportunity for a marketing professional with a passion for innovative campaigns and a strong understanding of digital marketing channels.

Job Description:

  • Marketing Strategy Development: Assist in developing and executing integrated marketing strategies to promote our F&B establishment and its offerings, aligning with business objectives and target audience preferences.
  • Campaign Coordination: Coordinate and implement marketing campaigns across various channels, including digital marketing (website, social media, email), offline marketing (print, events), and partnerships to maximize reach and effectiveness.
  • Content Creation: Assist in creating compelling and engaging content for marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral, ensuring consistency with brand voice and messaging.
  • Performance Analysis: Monitor and analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and generate insights to optimize future strategies and tactics.
  • Team Collaboration: Collaborate closely with internal teams, including culinary, operations, and front-of-house staff, to ensure alignment on marketing initiatives and support seamless execution of campaigns.
  • Relationship Building: Cultivate and maintain relationships with media contacts, influencers, partners, and vendors to leverage opportunities for coverage, endorsements, collaborations, and sponsorships.
  • Budget Management: Support the management of marketing budget and resources, including tracking expenses, managing invoices, and evaluating ROI to ensure efficient allocation of resources.

Requirements and Qualifications:

  • Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Experience: 3 years experience in marketing roles, with a focus on the F&B industry preferred.
  • Digital Marketing Skills: Strong understanding of digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
  • Content Creation Skills: Proficiency in content creation and copywriting, with excellent writing and editing skills to produce high-quality marketing materials.
  • Analytical Mindset: Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing performance.
  • Creative Thinking: Creative thinker with a demonstrated ability to develop innovative marketing campaigns and initiatives that resonate with target audiences.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with stakeholders.
  • Project Management Skills: Detail-oriented with strong project management skills and the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Software Proficiency: Familiarity with marketing software and tools, such as Google Analytics, Hootsuite, Adobe Creative Suite, etc.

What We Offer:

A competitive salary of SGD $55,000 - $65,000 per annum, depending on experience.

Work Environment:

Our office is located in Singapore, and we offer a dynamic work environment with opportunities for growth and development.



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