Marketing Operations Specialist
3 weeks ago
At Singtel, we strive to create a work environment where our employees experience a strong sense of belonging. We are dedicated to fostering an equitable and forward-thinking work environment. The Marketing Operations Specialist will be part of the Enterprise Marketing & Innovations team and be responsible for effective marketing content and customer insights practice through research and data.
Responsibilities include content brainstorming, writing, publishing, and promotion, supporting Singtel Singapore Enterprise's overall content strategy. The candidate will need to have good analytical skills and experience in distilling and using customer data/insights and industry trends to develop communications and content strategies targeted at enterprises to drive marketing qualified leads for sales conversion.
Key Responsibilities:
* Develop and execute content marketing strategies and campaigns aligned with customer journeys/lifecycles of target enterprises to engage and generate qualified leads for conversion, as well as augment first-party data sets.
* Plan/create/edit/optimise a wide range of cross-LoB, solutions-centric content, including web landing pages, marketing emails, podcasts and videos, social media posts, articles (short/long form), white papers, webinars, case studies and other customer-facing marketing collateral.
* Identify relevant opinion leaders, influencers, brands, media, and content partners who can serve as advocates or partners in co-creating content and developing value offerings for members.
Requirements:
* Minimum of 5-7 years of content marketing and communications experience in B2B technology/IT sector, tech start-ups or similar.
* Expert communicator: Highly proficient in English.
* Familiar with martech tools & platforms – such as: Content & digital asset management, Social listening tools, Google Analytics, Adobe Experience Manager/Adobe Experience Cloud.
* Solid at managing budgets and willing to explore new ways for effective & efficient communication.
Let's build a better future together.
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