Marketing Manager, Cards and Payments
2 weeks ago
About the Role
We are seeking a highly skilled Marketing Manager to lead the marketing efforts for our Cards and Payments business in APAC. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.
Key Responsibilities
- Develop and implement marketing plans that align with the company's overall business objectives
- Manage and coordinate marketing campaigns across multiple channels, including digital, social media, and traditional media
- Collaborate with cross-functional teams, including product, sales, and customer service, to ensure alignment and consistency in marketing messaging and activities
- Monitor and analyze marketing performance, making data-driven decisions to optimize marketing strategies and improve ROI
- Negotiate and manage contracts with external vendors, including creative and media agencies
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- At least 5 years of marketing experience in a financial institution or direct-to-consumer business model environment
- Strong understanding of digital banking and cards and payments landscape
- Entrepreneurial mindset, strategic thinking, and creative problem-solving skills
- Excellent communication and presentation skills, with ability to work well in a fast-paced environment
About United Overseas Bank
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of over 500 branches and offices in 19 countries and territories. We operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, and Thailand, as well as branches and offices.
Our history spans over 80 years, during which we have been guided by our values of Honorable, Enterprising, United, and Committed. This means we always strive to do what is right, build for the future, work as one team, and pursue long-term success.
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