Digital Marketing Specialist for Luxury Brands

8 hours ago


Singapore HOFT PTE. LTD. Full time
Drive Brand Visibility and Engagement

We are seeking a skilled Digital Marketing Specialist to join our team at HOFT PTE. LTD., a boutique interior design company focused on delivering exceptional experiences to clients in the luxury sector.

Estimated Salary: $60,000 - $80,000 per annum, depending on experience and qualifications.

About the Role:

This is an exciting opportunity to leverage your expertise in digital marketing and social media strategy to drive brand visibility and engagement across various platforms. As a key member of our team, you will be responsible for developing and implementing a comprehensive social media strategy aligned with business objectives and brand guidelines.

Key Responsibilities:
  • Formulate and execute social media strategies that align with company goals, brand guidelines, and KPIs.
  • Manage and monitor all social media platforms, including Facebook, Instagram, TikTok, and Little Red Book.
  • Conduct in-depth research on trends and audience preferences in the luxury sector to recommend and incorporate new features that enhance brand engagement.
  • Collaborate with designer and management teams to create, edit, and publish captivating content that resonates with our company brand and marketing strategy.
  • Optimise SEO, web traffic metrics, and engagement across all platforms.
  • Analyse social media campaigns, monitor performance, and provide monthly ROI reports.
  • Engage with customers and followers, responding to inquiries and managing comments and reviews promptly.
  • Ensure brand consistency across all social media channels.
  • Contribute digital insights for new market expansion and support strategic planning and onboarding for these regions.

Requirements:

To succeed in this role, you will need:
  • 1-2 years' experience in a strategic social media and/or digital marketing role, with a focus on luxury brands or high-end markets.
  • Proficient in social media metrics, SEO, and digital tracking tools.
  • Enthusiasm about social media trends and digital technologies.
  • Experience working with both local and international markets.
  • Fluent in English with strong copywriting skills.
  • Skill in editing tools like Canva, CapCut, Lightroom, Photoshop, and Illustrator.
  • Previous experience in luxury or boutique design industries is a plus.
  • Strong knowledge of social and programmatic advertising, content creation, and conceptualisation.


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