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In-Store Experience Specialist
1 week ago
Mighty Jaxx's mission is to supercharge future culture phygitally by empowering future pop culture brands with an end-to-end supply chain of digital and phygital collectibles. We strive to be the leading integrated future culture platform in Southeast Asia, driving innovation and growth through strategic partnerships and collaborations.
Job Description
We are seeking a Trade Marketer to champion the creation of captivating in-store experiences and ensure our brand stands out in retail environments. This role involves designing and implementing tailored trade marketing strategies, working with global teams to roll out initiatives, leading category management projects, and building strong relationships with retailers and distributors to maximise market penetration.
Main Responsibilities
- Develop a trade marketing plan that aligns with the overall marketing strategy and addresses the unique needs of each product category.
- Define a complete trade marketing mix, focusing on specific sales channels, key clients, and points of sale to ensure effective execution and to maximise results.
- Design and implement tailored customer-specific programs across different retail points.
- Oversee and coordinate the execution of initiatives across regional markets.
- Monitor and evaluate the effectiveness of trade marketing initiatives, adjusting strategies to maximise results.
- Manage and evaluate trade marketing budgets to optimise ROI and ensure alignment with business priorities.
- Build and maintain strong relationships with distributors, retailers, and channel partners to drive brand visibility and market penetration.
- Facilitate cross-functional relationships to bridge the gap between development and implementation of trade marketing plans.
Requirements
To be successful in this role, you will need:
- Proven experience in trade marketing, category management, or a similar role.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Skilled in financial and quantitative analysis, including ROI evaluation and budget oversight.
- Detail-oriented and excels in project management, ensuring seamless execution.
- Demonstrated expertise in crafting innovative and cutting-edge merchandising solutions for retail.
- Proficiency in building relationships with stakeholders across various channels.
- Creative problem-solving skills and a keen eye for detail.
- Up-to-date knowledge of industry trends and market dynamics.
Benefits
You can look forward to a dynamic work environment, competitive annual leave package, comprehensive health insurance coverage, attractive staff discounts on MJ products, and a well-stocked pantry filled with a variety of snacks and beverages.