Strategic Trade Marketing Professional
4 days ago
The Strategic Trade Marketing Professional role is responsible for managing trade marketing activities, including POSM production and distribution, analyzing market trends and sales data, and overseeing trade displays and promoter training. This position requires a strong analytical skillset to assess market trends, sales data, and consumer behavior.
Key Responsibilities- Develop and implement strategies to optimize product placement and visibility through shelf positioning and signage.
- Analyze sell-out reports to monitor product sales performance in retail outlets and identify trends, patterns, and opportunities from sales data.
- Manage B2B and B2C events, including trade shows, product launches, and promotional campaigns.
- Forge a dynamic team of product evangelists by training and mentoring promoters and product trainers to excel in retail settings.
- Bachelor's Degree in marketing, business administration, commerce, or a related field.
- Minimum 2 years of experience in trade activation within the consumer products industry, preferably in a trade marketing role.
- Strong analytical skills to assess market trends, sales data, and consumer behavior.
- Pleasant personality, creative, team player, and proven success working independently.
- Knowledge of strategic planning principles and marketing best practices.
This salary estimate is based on industry standards for similar positions in Singapore.
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