Digital Marketing Expert for Luxury E-commerce
8 hours ago
Bacha Coffee Pte. Ltd., a renowned luxury coffee brand, seeks a highly skilled Digital Marketing Expert to join its team.
Job SummaryThis role is responsible for driving global and local marketing campaigns for Bacha Coffee Brand.com, implementing digital sales, marketing, and logistics strategies across various channels. The successful candidate will have a deep understanding of branding, digital marketing, consumer relationship marketing, and online luxury retail.
Main Responsibilities- Support the development of multi-channel online promotions and thematic campaigns globally.
- Work with franchisees and subsidiaries to create market-specific content and campaigns to drive sales.
- Coordinate with internal teams to ensure the successful execution of eCommerce campaigns and order fulfillment.
The ideal candidate will be responsible for:
- Assisting in the creation, execution, and management of online promotions and campaigns.
- Managing deadlines and ensuring timely campaign execution.
- Updating monthly online marketing calendars to align internal and external teams.
- Maintaining strong communication with vendors and service providers.
The successful candidate will:
- Support the development of media strategies to drive traffic to BachaCoffee.com.
- Collaborate with the eCommerce manager and agency to implement growth strategies through paid social and search campaigns.
- Conduct keyword research and analysis to optimize paid campaigns.
- Implement SEO strategies to improve search engine rankings and increase organic web traffic.
The ideal candidate will:
- Develop and manage loyalty programmes to enhance customer retention and lifetime value.
- Design and implement loyalty campaigns, rewards, and incentives to engage and retain customers.
- Analyse customer behaviour and provide insights to improve content, eCommerce journeys, and direct marketing initiatives.
- 2-4 years of experience in digital marketing, e-commerce, media planning, or similar roles.
- At least 2 years of experience in online D2C.
- Strong analytics skills and problem-solving capabilities.
- Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube etc.) and Analytics (Google Analytics, Tag Management Systems).
- Experience dealing with local and international markets and customers.
- Knowledge of basic CRM and CMS environments and features.
- Completion of Google Analytics Certification is a must.
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