Healthcare Marketing Strategist

7 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Strategic Healthcare Marketing Leader
We are seeking an experienced and proactive marketing leader with a strong background in healthcare marketing to lead the development and execution of comprehensive marketing strategies that drive business growth and enhance brand presence.

Our ideal candidate will have a proven track record of developing and executing annual marketing plans aligned with overall business goals and healthcare market trends.

This role involves strategic planning, market research, budget management, data-driven analysis, cross-functional collaboration, and brand positioning, all tailored to the unique dynamics and compliance requirements of the healthcare sector.


Key Responsibilities:
  • Develop and execute annual marketing strategy aligned with overall business goals and healthcare market trends
  • Define clear marketing objectives, KPIs, and success metrics tailored to healthcare audiences and regulatory frameworks
  • Conduct comprehensive market research including patient needs, competitor analysis, healthcare trends, and emerging opportunities to inform strategy
  • Develop detailed buyer personas and patient segmentation to improve targeting and campaign effectiveness
  • Monitor competitor marketing activities, healthcare industry developments, and regulatory changes that impact marketing strategy
  • Use research findings to anticipate market shifts and advise leadership on strategic adjustments
  • Plan, allocate, and oversee marketing budget to maximize ROI while ensuring compliance with healthcare regulations
  • Design, implement, and maintain dashboards and reports to track marketing performance relative to set KPIs
  • Analyze data from campaigns, channels, and customer feedback to generate actionable insights and optimize marketing initiatives
  • Present findings, trends, and strategic recommendations to senior leadership and key stakeholders

Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 4-7 years of marketing strategy experience, preferably within healthcare, life sciences, or related sectors
  • Strong expertise in market research methodologies and competitive intelligence
  • Excellent analytical and strategic thinking skills with the ability to turn data into actionable business insights
  • Proven experience managing marketing budgets and vendor/agency relationships
  • Excellent communication, leadership, project management, and stakeholder engagement skills
  • In-depth understanding of healthcare market dynamics, patient engagement, and compliance requirements

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