Marketing Director for Southeast Asia Business

4 days ago


Singapore BASF SOUTH EAST ASIA PTE. LTD. Full time
Senior Manager, Marketing Head Southeast Asia Job Description

About the Role

  • To lead and manage the Southeast Asia subregional marketing team in developing and implementing a comprehensive marketing strategy that drives Profitable Growth.

Key Responsibilities

  • Establish effective Portfolio Management strategies on strategic crop systems and customer segments to achieve business objectives.
  • Drive digital transformation initiatives to enhance the company's presence in the market.
  • Streamline and refine existing marketing processes, implementing innovative marketing solutions, supporting organizational initiatives, and applying industry best practices.
  • To define Profitable Growth Strategy across marketing activities in SEA and develop a talent pipeline for the marketing team.
  • Manage budget and resources allocated to the SEA Sub-region Marketing Team and coordinate the development of the Long-Term Plan to capitalize on business opportunities.
  • Initiate and lead Innovation projects, pilot programs, and partnerships to drive continuous improvement and stay ahead of the competition.

What We Are Looking For

  • Candidates with a minimum degree in an agricultural, biological discipline, or other related field and at least 5 years of relevant Sales or Marketing experience.
  • Proven capacity in business development, launching new products, marketing management, and financial analysis, as well as managed teams across countries.
  • Ability to analyze complex problem situations creatively leading to the generation of innovative solutions.
Tell Us About Your Skills

Digital Transformation
Product Marketing
Change Management
Annual Budgets
Marketing Strategy
Strategy
Demand Generation
Agriculture
Customer-focused
Portfolio Management
Verbal Skills
Financial Analysis
Crop Protection
Marketing Management
Crop
Google Analytics

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