Digital Marketing Operations Strategist

1 week ago


Singapore VIPSHOP SINGAPORE PTE. LTD. Full time

We are looking for a skilled Digital Marketing Operations Strategist to join our team at VIPSHOP SINGAPORE PTE. LTD.

About the Role

As a Digital Marketing Operations Strategist, you will be responsible for maintaining strong user relationships, optimising user engagement strategies, and driving increased purchase conversions. You will work closely with our onsite operations team to analyse and leverage the performance of content and products.

Key Responsibilities:

  • Maintain strong user relationships and drive increased purchase conversions by optimising user engagement strategies
  • Create and execute effective push notifications and email marketing campaigns
  • Analyse sales performance data to refine product recommendations and content strategies
  • Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance

You will also be responsible for developing compelling push notification and email marketing content, aligning hot-selling products with relevant themes. Additionally, you will optimise copywriting to maximise open and click-through rates.

Requirements:

  • Bachelor's Degree in Marketing or a related field
  • No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus
  • Passion for shopping and e-commerce industry
  • Strong attention to details and ability to thrive in a fast-paced start-up environment
  • Proactive, positive attitude, and excellent communication and coordination skills
  • Proficient in Microsoft Excel for data analysis and visualisation
  • Excellent English copywriting skills
  • Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis

The estimated salary for this role is SGD $60,000 - $80,000 per annum, depending on experience.

What We Offer

We offer a competitive salary package, opportunities for professional growth and development, and a dynamic work environment.



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