F&B Marketing Strategist
6 days ago
About Us:
CAPELLA HOTEL, SINGAPORE
Job Title: Resort F&B Marketing ManagerSalary: SGD $80,000 - SGD $120,000 per annum
About the Role:We are seeking an experienced Food & Beverage (F&B) Marketing Manager to join our team at CAPELLA HOTEL, SINGAPORE. The successful candidate will be responsible for developing and implementing effective marketing strategies to drive sales and revenue growth in our F&B division.
The ideal candidate will have a proven track record of success in F&B marketing, with a strong understanding of the hospitality industry and its trends. They will be able to develop and execute targeted marketing campaigns that increase brand awareness, drive customer engagement, and ultimately lead to increased sales.
The role will involve working closely with our culinary team to create innovative menus and promotions that showcase our F&B offerings. You will also be responsible for managing our social media presence, creating engaging content, and analyzing metrics to optimize our online presence.
In addition to your technical skills and experience, you must have excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams. You will be a creative thinker, able to develop innovative solutions to business challenges, and a strategic planner, able to think critically and make data-driven decisions.
Key Responsibilities:- Develop and implement effective F&B marketing strategies to drive sales and revenue growth;
- Manage and maintain our social media presence, creating engaging content and analyzing metrics to optimize our online presence;
- Collaborate with our culinary team to create innovative menus and promotions that showcase our F&B offerings;
- Analyze market trends and consumer behavior to inform our marketing strategies;
- Develop and manage budgets for F&B marketing initiatives;
- Measure and evaluate the effectiveness of our marketing campaigns;
- Provide regular reporting and updates to senior management on F&B marketing performance;
- 3-5 years of experience in F&B marketing, preferably in the hospitality industry;
- Strong understanding of the hospitality industry and its trends;
- Proven track record of success in F&B marketing;
- Excellent communication and interpersonal skills;
- Ability to work effectively with cross-functional teams;
- Strong analytical and problem-solving skills;
- Proficiency in social media platforms and digital marketing tools;
- Bachelor's degree in Marketing, Hospitality, or related field;
- A competitive salary range of SGD $80,000 - SGD $120,000 per annum;
- A comprehensive benefits package, including medical insurance and retirement plan;
- Opportunities for career growth and professional development;
- A dynamic and supportive work environment;
- Access to exclusive employee discounts and perks;
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