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Global Consumer Marketing Strategist

2 weeks ago


Singapore beBeeProfessional Full time $150,000 - $200,000
Marketing ProfessionalSeeking an experienced marketing professional to join our team in the Asia Pacific region. This role will be responsible for leading the strategic development and execution of marketing initiatives and campaigns that support and build brand reputation amongst consumers across various channels.Key Responsibilities:
  • Develop end-to-end strategies to achieve consumer marketing goals, focusing on driving consumer sentiment and behavior.
  • Define and manage comprehensive outbound marketing strategy and planning, including audience identification, market sizing, media and communications plan, rollout strategy, and integration with cross-functional teams.
  • Closely collaborate with stakeholders to deliver highly effective marketing campaigns and programs that integrate tightly with business units.
  • Partner with media, insights, and analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement.
  • Work closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development and deployment.
Requirements:
  • 8+ years of consumer-facing marketing experience at technology or product companies.
  • Demonstrated experience developing and executing insights-based data-informed integrated marketing campaigns that drove quantitative results at local and/or global levels.
  • Highly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agencies.
  • Proven track record of thriving in a fast-paced, entrepreneurial environment and embracing flexibility between high-level strategic thinking and detail-oriented project management and execution.
  • Experienced in communicating, presenting, and successfully influencing internal and external stakeholders.