Strategic Communications Branding and Marketing Specialist
5 days ago
SINGAPORE NATIONAL EMPLOYERS FEDERATION (SNEF) is a non-profit organization that advocates for the interests of employers in Singapore. With a strong presence in the local business community, SNEF plays a crucial role in shaping employment policies and practices that benefit both employers and employees.
Job Title: Assistant Manager/Manager (SCU) - Branding and Marketing
Description:
The Strategic Communications Unit (SCU) is responsible for creating, implementing, and delivering timely, clear, concise, and effective messaging and communication strategies to enhance the corporate profile of SNEF and promulgate SNEF's key messages across all media platforms. This includes developing and executing a results-driven, multi-platform communications strategy to drive the SNEF brand relevancy and consistency in line with corporate and brand direction while reflecting SNEF's priorities.
Main Responsibilities:
* Develop and deliver SNEF's strategic communications framework specifically for policy communications, and ensure the framework includes but is not limited to identifying the communication priorities, objectives, and narratives and producing an 18-month rolling integrated plan showing all the key activities against these priorities.
* Drive the communications roll-out of key programmes, projects, and initiatives, including developing key messages and communications strategies in line with the policy objectives to shape public perception towards policies put forth by SNEF and tripartite partners.
* Provide leadership support in managing crisis communications, developing recommendations to enhance communications outreach, and applying them to shape policy narratives and refine campaign strategies and approaches.
* Collaborate with cross-functional teams and external agencies to ensure consistent brand messaging and communication using analytical tools to monitor and prepare reports on the impact of communications activities, reports on developments, trends, and attitudes on issues of concern to SNEF.
Requirements:
* Bachelor's degree in Marketing, Media Communications, Public Relations, Business Administration, or a related field is essential. At least 1-3 years of working experience in the related field with expertise in branding, marketing, and/or communications experience is required.
* Excellent written, presentation, and verbal communication skills are necessary as candidates will need to go through written and oral presentations. Ability to work independently with minimal direction or supervision is also essential.
* Must be comfortable managing multiple projects simultaneously in a fast-paced environment and proficient in MS office tools such as PowerPoint, Word, and Excel. Works well under pressure and meets tight deadlines is a must. A strategic and creative mindset, meticulous attention to detail, and good experience/knowledge in CMS, Google Analytics, and basic HTML knowledge are highly desirable. Experience in web design and content production, proven social media and networking expertise are added advantages.
What We Offer:
As a member of our team, you can expect a competitive salary range of SGD $80,000 - SGD $120,000 per annum, depending on your qualifications and experience, plus other benefits such as health insurance, retirement plans, and opportunities for professional growth and development.
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