Marketing Automation Specialist

24 hours ago

Singapore MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD Full time
Job Summary:

We are seeking a skilled Marketing Automation Specialist to join our team at MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD. In this role, you will be responsible for building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.

About the Role:

As a Marketing Automation Specialist, you will execute messaging optimization and adopt best practices. You will also run split and multivariate tests, ensuring test protocols minimize bias. Additionally, you will coordinate with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.

Key Responsibilities:
  • Building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.
  • Executing messaging optimization and adopting best practices.
  • Running split and multivariate tests, ensuring test protocols minimize bias.
  • Coordinating with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.
  • Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles, and ensuring they're addressed.
  • Monitoring messaging programs and campaigns and mitigating or flagging issues to partners.
  • Trafficking messages utilizing targeting capabilities.
  • Implementing and auditing all analytic encoding to enable messaging effectiveness.
  • Driving messaging reporting and running ad hoc analysis when requested.


Requirements:

To be successful as a Marketing Automation Specialist, you will need to have a degree in Technology, Marketing, or any related discipline. You should also have 2+ years of experience in marketing executing CRM/Lifecycle channel optimization and insight. Additionally, you should have experience in email, push, SMS, in-app messaging channels and platforms.

Skills and Qualifications:
  • Degree in Technology, Marketing, or any related discipline.
  • 2+ years in marketing executing CRM/Lifecycle channel optimization and insight.
  • Experience in email, push, SMS, in-app messaging channels and platforms.
  • Understanding and administration of message experimentation best practices.
  • Attention to detail, with an ability to identify issues and implement remedies.
  • Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers.
  • Analytic orientation and curiosity, using insights to drive your next course of action.
  • Superior presentation, communication, and documentation skills.
  • Ability to multitask, handle simultaneous projects, exceptional problem-solving skills, and display composure under stress.
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
  • Superior stakeholder partnership management via a consultative approach.
  • Working knowledge of agile methodologies and of Jira/Confluence.
  • Working knowledge of email and mobile channel best practices.
  • Ability to be on-call when high-priority business needs necessitate.


Estimated Salary Range:$4,500 - $6,000 per month

Why Join Us:

We offer a dynamic work environment and opportunities for growth and development. Our team is passionate about providing excellent service to our clients and candidates. If you are a motivated and results-driven individual who is looking for a new challenge, we encourage you to apply.

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