Community Engagement Director
23 hours ago
At MEMBERS ONLY HOSPITALITY PTE. LTD., we are seeking an experienced Community Engagement Director to join our team.
About the Role
The Community Engagement Director will be responsible for leading the efforts to grow, curate, and engage a vibrant, diverse, and exclusive community. This role involves spearheading activities, processes, and initiatives to attract, retain, and communicate with members through digital and traditional platforms.
Main Responsibilities
- Grow the Membership: Design and execute targeted campaigns to attract new members, collaborate with the Head of Corporate Partnerships to develop and market bespoke packages tailored for corporate clients and groups, implement campaigns focused on residential communities to attract local members, identify and engage with new individuals and companies relocating to Singapore, host exclusive events and personalized experiences at Mandala Club to demonstrate the unique benefits of membership, organize and participate in high-profile events to attract prospects, forge partnerships with luxury brands and exclusive events that resonate with Mandala Club's brand values, and implement creative and out-of-the-box approaches to generate new membership leads and increase sales.
- Set and Achieve Membership Targets: Establish and achieve monthly, quarterly, and yearly membership goals, ensure targets align with Mandala Club's strategic objectives and budget forecasts, analyze and report on membership trends, insights, and outcomes to C-level executives, provide consistent updates on the membership acquisition pipeline to ensure transparency and track progress, lead the membership sales team to achieve monthly sign-up targets, monitor and evaluate the effectiveness of sales initiatives and team performance, develop and implement sales drive plans to boost membership sign-ups during key periods, oversee the entire sales pipeline, including HubSpot, ensuring efficient and effective lead progression.
- Collaboration with Creative and Marketing Teams: Ensure all membership marketing materials are regularly updated and reflect Mandala Club's brand aesthetics and values, maintain a consistent and on-brand message across all membership marketing channels, conduct personalized tours of Mandala Club and one-on-one meetings to highlight the club's unique value proposition, host exclusive events designed to attract and engage potential members, manage the engagement and retention strategies through the Head of Member Engagement, develop and oversee initiatives to keep current members actively engaged and satisfied, implement and monitor programs aimed at retaining existing members and reducing churn, address member and guest behavior issues, handle administrative matters, and resolve feedback-related issues promptly, ensure a continuous member relations presence in the club, engaging with members in person and collecting feedback throughout the week, collect member feedback and work with the Head of Member Engagement to continuously improve the member experience.
- Cross-Departmental Coordination: Collaborate closely with other departments to ensure they support and enhance the membership acquisition strategy, manage the overall membership experience by ensuring all departments contribute to delivering the highest quality service and engagement, pass member feedback to the operations team to address concerns and implement improvements, foster a culture of collaboration, motivation, and continuous improvement within the membership team, provide ongoing training and development opportunities for the membership team to enhance their skills and effectiveness, help team members achieve their professional goals and contribute to the club's success, manage the Mandala Membership Committee, ensuring it functions effectively as the heart of the membership community, work with the committee to generate and integrate member referral leads into the acquisition strategy, utilize the committee to gather valuable feedback about club developments and member experiences, engage the committee members to act as the club's eyes and ears, fostering a sense of community and belonging, serve as a key member of the senior management team, contributing to strategic decision-making processes, play a pivotal role in shaping and executing the overall business strategy for Mandala Club, work collaboratively with other department heads to ensure a unified approach to achieving the club's objectives, drive initiatives that enhance the club's reputation, member satisfaction, and overall success, establish and maintain effective communication channels to pass member feedback to the operations team and other relevant departments, ensuring continuous improvement.
About You
We are looking for a charismatic leader who excels in customer-facing roles and has an unrivaled network of personal contacts across major industries in Singapore. The ideal candidate will have extensive local knowledge, proven experience in engaging, building, and maintaining communities, and effectively liaising with a highly valuable customer base. A strong background in marketing or communications is required, along with exceptional written and verbal communication skills, excellent critical thinking skills, and the ability to exercise good judgment and solve problems quickly and effectively. Additionally, the candidate should be energetic, flexible, collaborative, and proactive, with a passion for supervising and developing staff.
Salary
$120,000 - $150,000 per annum, depending on experience.
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